Everything the site needs to say, and how it should feel.
A single source of truth for the team building the Loquent marketing site in Astro — positioning, audience, proof, page-by-page copy, SEO, and the Aurora design system. Researched from the product itself, the competitive field, and the market. This document is styled in Aurora so it doubles as a living look-and-feel reference.
00How to use this document
- For the build agent / developer: §14–21 are the buildable spec — sitemap, page-by-page copy, SEO, the conversion kit, and the full Aurora design system with copy-ready tokens and component recipes.
- For the copywriter: §11–13 set voice and proof; §15–16 carry draft copy and 3–4 headline options per hero. Treat draft copy as a strong starting point, not final.
- For whoever signs off: §1–10 are the strategy; §B lists the decisions still open (final prices, real testimonials, the demo phone number).
- Source of truth for design: the product's tailwind.css, docs/design-system.html, and the loquent-design skill. §19–20 mirror them; if they ever disagree, the product wins.
★TL;DR
Loquent ends the manual-CRM era. Instead of software you operate, you get AI agents that run your customer conversations like a human would — answering every call, text, and DM — while you, the operator, stay in control. They handle what they can, tap you on the phone when they're unsure, and learn from your answer so next time they just handle it.
SMBs miss ~62% of calls and lose ~$126K/yr. 90% would rather text; the first to respond wins ~78%. Loquent answers every call and every message, 24/7.
Not a better CRM — the end of the manual one. Operators + agents: persona & goals to mimic a human, dynamic skills + tools for unlimited scope, escalations-as-push to keep you in the loop, and learning that turns into autonomy.
Self-serve, 14-day free trial, transparent plans from $149/mo (Pro $999 for a full agent workforce). Credit-based; buy more anytime. Priced on value — a fraction of the staff it replaces.
✦The model — operators & agents
This is the real story, and the deepest moat. The simplest way to explain it: Loquent gives every person in a business their own staff — AI staff. Like a great secretary who briefs you on your day, handles the routine, asks what to do when something's unclear, and over time just knows how you'd want it handled. Loquent isn't a better CRM; it's the end of the manual one. The site should make a visitor feel that shift, not just read a feature list.
Think of how a real business runs. A secretary keeps the calendar, greets clients, handles the routine — then briefs the owner and asks, "how do you want me to handle this?" Over time they learn, and just take care of it. Loquent is that — for every role, for every person on your team.
You hire it for a role
You give an AI teammate a role and goals — receptionist, scheduler, follow-up rep, intake clerk — and it works the way someone in that role would. Behind the scenes that's a persona plus skills (it can learn how to do almost anything) and tools (the means to actually do it). Scope is effectively unlimited.
Everyone on the team gets one
A solo owner gets a personal assistant that runs the front desk. A business with several people? Each member gets their own AI staff working for them — and each escalates to its person when it needs a call. You direct; they do the work, across every customer at once.
They brief you and ask what to do
Just like a good secretary: your AI summarizes the day, and when something's unclear it asks you — delivered as a push notification on your phone. Tap, answer ("yes, book them," "offer the Tuesday slot"), and it runs with it. No dashboard to babysit; the work comes to you.
They learn — so next time, autonomy
Your answer isn't a one-off. Your AI learns from it — and from every edit you make to a draft — so next time it just handles that situation itself. Like a new hire who needs less hand-holding each week. This is Agent AutoEvolve (§ Flagship).
The loop, in one line
01What Loquent is
An all-in-one AI receptionist and customer-conversation platform for small and medium businesses. Loquent's AI agents answer phone calls, reply to texts and DMs, capture leads, and keep a shared record of every customer — so a small team (often one owner) never drops a call, a text, or a lead again. The bigger idea (§ The model): Loquent isn't software you operate — it's agents that operate it for you, keeping you in the loop only when it matters.
The one-liner (use everywhere)
Your AI front desk — answering every call and message, day or night.Voice, text, web chat, and social DMs, handled in one place and synced to one contact list.
Category & framing
- Primary category: AI receptionist / AI answering service (this is what buyers search for).
- Expansion framing: AI front desk / AI employee for the whole conversation, not just the phone.
- Defensible angle: omnichannel + CRM + owner assistant, for the non-technical owner.
02The problem — what it costs to miss
The site's emotional spine. Every owner feels this; the numbers make it undeniable.
of calls to small businesses go unanswered
average revenue lost to missed calls, per business
respond within 5 min → 100× more likely to connect, 21× to qualify
of customers prefer texting a business over calling
The four wounds (use as a narrative)
- Missed calls are missed money. 85% who hit voicemail never call back; 80% won't leave one — and 62% just call a competitor instead.
- Speed-to-lead is brutal. 78% of customers buy from whoever answers first; lead quality drops ~80% after 5 minutes — yet only 25% of firms respond that fast.
- Customers moved to text — businesses didn't. 71% want to text a business back; texting overtook email for service in 2025. 90% expect a consistent omnichannel experience; only 29% deliver it.
- Nights and weekends leak revenue. ~1 in 3 calls comes after hours; call abandonment climbs past 65% by 8 PM.
The "do nothing" alternatives are worse
| Full-time receptionist (loaded) | $45–50K/yr |
| 24/7 live answering service | $800–2,000+/mo |
| Per-minute answering service | $0.65–1.75/min |
| Voicemail (the status quo) | 85% never call back |
| Loquent | from $149/mo |
And a human still covers one channel, 8 hours, and takes lunch. Source: Upfirst, Smith.ai, NextPhone.
Recommended on-page element — the "missed-call calculator"
Competitors cite the $126K stat but rarely make it interactive. An owner-specific ROI calc is a high-converting, under-used pattern. Here's a working spec (and a demo you can tune):
per year, in missed calls alone — before texts and DMs.
Illustrative. Assumes ~1 in 5 missed callers would have become a customer.
03The solution — six things Loquent does
These six pillars are the backbone of the homepage and the feature nav.
Answers the phone, 24/7
A natural-sounding AI voice agent answers in seconds, qualifies the caller, books or routes, takes a message, and transfers to a real person when it matters.
Texts back instantly
AI replies to SMS, web chat, WhatsApp, email, and Instagram/Facebook DMs — autonomously, or drafting a reply for you to send. Speed-to-lead, solved.
Remembers every customer
A built-in lightweight CRM: one contact record per person with full call + message history, notes, tags, and custom fields — shared across the team.
One inbox for everything
SMS, web chat, email, Messenger, Instagram, WhatsApp — every conversation in a single unified inbox, with the AI handling routine and escalating the rest.
Captures leads automatically
Public lead-capture forms that create a contact and kick off follow-up the moment someone submits — no spreadsheet, no copy-paste.
Briefs you, the owner
An owner-facing AI assistant summarizes the day across calls, texts, and contacts, flags what needs you, and drafts the follow-ups. The part no competitor really has.
04Who it's for
Primary persona — the owner-operator
Runs a local service or practice with 1–20 staff. Is the technician, the salesperson, and the front desk. No IT team, won't read a manual, judges software in the first five minutes. Buys when a missed call just became a competitor's job — or when they're tired of being chained to the phone.
- Never miss a call or lead again (direct revenue)
- After-hours & weekend coverage without a night-shift hire
- Cheaper than a receptionist, no contract
- Set-and-forget setup — minutes, not an IT project
- It handles text, because their customers text
Emotional drivers (what the copy should touch)
- Fear — lost revenue, one-star reviews from missed calls (37% of 1-star reviews cite an unreturned call).
- Relief — stop being a slave to the phone; reclaim evenings.
- Pride — sound bigger and more professional than they are.
- Guilt — they know they're dropping leads right now.
05Industries to spotlight
You picked three named verticals plus an industry-agnostic stance. Each gets a tailored use-case page (great for SEO long-tails) sharing one engine. Angles below.
HVAC, plumbing, electrical, cleaning, landscaping, pest control, contractors, auto.
Angle
"You're under a sink — Loquent answers the phone." Capture the emergency job before they call the next name on Google. Miss rates here run 27–62%, each call worth $275–$1,200.
Dental, medical & vet clinics, salons, spas, med-spas, fitness studios.
Angle
"Fill the chair, not the voicemail." Booking + rescheduling + reminders across call and text. 41% of medical calls land after hours; dental miss = ~$850 each.
No HIPAA / SOC2 yet (on the roadmap) — sell on outcomes (fewer missed patient calls, filled chairs), not compliance. Don't imply certification.
Legal, real estate, accounting, insurance, agencies, consultants.
Angle
"Every lead intake'd, every caller qualified." Speed-to-lead is the whole game — a missed law-firm call can be worth $5,000+. AI captures and books the consult instantly.
The default homepage stance for any local business.
Angle
"If customers call or message you, Loquent's got it." Keep the homepage horizontal; let vertical pages do the specific talking. Lighter per-vertical depth here.
06Capabilities — the full inventory
Everything the product does today, grouped for marketing. Not every item needs a homepage slot — this is the menu for feature pages, comparison tables, and FAQ.
Voice (the phone)
AI call answering
Answers inbound calls 24/7, real-time transcription, qualifies and routes, takes messages, handles multiple calls at once.
Outbound calling
AI-initiated calls for follow-ups and proactive outreach, linked to the contact's history.
Live transfer & staff presence
Team sets Available / Busy / Away; AI warm-transfers live calls to whoever's free, or takes a message.
In-app answering & CallKit
Answer ringing calls inside Loquent or natively on iPhone; AI can hand off to you mid-call.
Recording & transcription
Automatic recording, post-call transcripts, and call summaries for every conversation.
Call analytics & custom analyzers
Volume, duration, AI-handled %, transfers; custom post-call analysis (sentiment, intent, topics) on higher tiers.
Messaging (text & social)
AI text replies
Auto-reply across SMS, web chat, email, and social DMs — autonomous (sends directly) or suggest mode (drafts for you). Safe default: suggest. (WhatsApp coming.)
Instagram & Facebook DMs
Connect your Page and IG account; receive and answer DMs in the same inbox and with the same AI. The headline differentiator.
Embeddable web chat widget
Drop a chat widget on your site; visitors talk to the AI or your team in real time, captured as contacts.
Unified inbox
One thread per customer across all six channels, with AI-vs-human attribution and message status.
Escalation queue
Complex or unanswered conversations bubble into a "needs attention" queue so nothing slips.
Attachments & opt-out tracking
Images/docs in messages; per-channel opt-out is tracked and respected automatically.
Contacts & lead capture
Lightweight CRM
Contact records with phones, emails, addresses, tags, pipeline stage, assignment, and a full activity timeline.
Custom fields & notes
Capture business-specific data; humans and AI both write notes; AI keeps a private "memory" per contact.
Public intake forms
Customizable lead forms with a public link; auto-create contacts and trigger AI follow-up on submit; built-in form analytics.
Automation & the owner assistant
AI agents you configure
Create agents per number/use case with their own rules, skills, voice, knowledge, and escalation thresholds. New accounts come pre-seeded with working agents.
Autonomous workflows ("plans")
Reusable, LLM-run follow-up sequences (after a call, on a new text, or on a schedule) that send texts/emails and update contacts — with optional human approval per step.
Owner AI assistant
Daily briefing across all activity, recommended actions, and a chat copilot that can read and act on your data.
Agent skills, rules & learning
Modular skills, org + per-agent rules for brand voice/compliance, and agents that improve from your corrections over time.
Scheduling
Cron-style proactive outreach ("text these leads every weekday at 9").
Knowledge base
Upload FAQs/docs so agents answer product and policy questions accurately (Pro+).
Platform
Phone numbers
Buy & configure numbers in-app (Twilio under the hood); label lines; 10DLC/A2P handled.
iOS & Android app
Full functionality on the go; native call UI and push notifications.
Team & roles
Invite teammates; granular permissions; assign contacts and calls.
Real-time everything
Live presence, calls, and messages update instantly across the team.
Analytics
Calls, messages by channel, engagement, response time, AI-vs-human.
Notifications
Draft nudges, escalations, approvals — pushed where you'll see them.
Tasks
Auto-created post-call action items, tracked to done.
Multi-tenant & secure
Org-scoped data, attribute-based access control.
✦Two flagship features
The proof behind "more than an AI voice" and "agents that get better." Status matters here: per our issue tracker (June 2026), the calls foundation is live now, while the live-supervision magic and AutoEvolve are near-term roadmap. Feature both as the Loquent story — but pace claims (status lines below; see §B to confirm timing).
Call Module Enhancements — the phone where AI answers first, and you can step in
Loquent is a full phone system with AI as the primary answerer — not a simple voice bot, and not a human phone line with AI bolted on to catch missed calls. The headline nobody else in the SMB space owns: you can watch a live AI call, whisper to the AI mid-call, or take it over with one tap.
Live now: AI-answers-first routing, in-app answering, staff presence, recording / transcription / summaries. · Landing next: teammate transfers + smart queues with the AI escape hatch. · Flagship, coming: watch a live AI call, whisper to the AI, take over, native lock-screen ringing.
Watch live & take over · coming
See the real-time transcript of an in-progress AI call; type a nudge to the AI ("ask about their timeline"); or tap to join and take the call yourself — the AI hands off gracefully, no dead air.
AI-first routing, humans one tap away
Per number: AI-first, humans-first, or AI-only. Business hours, ring groups, screening whisper. Every path ends in an answer — the AI is always the safety net, so there's no voicemail black hole.
Seamless transfers & smart queues
Warm/cold transfers carry a context card (caller, intent, AI summary) before the human picks up. Busy? Callers wait with hold music and position — or take the "say 'message' and the AI will help" escape hatch.
Live call dashboard
One board: active calls (AI/human), transfers in flight, who's waiting, staff availability, daily counters. Transfer right from the board.
Answer anywhere
In-app answering on web and mobile, plus native lock-screen ringing (CallKit / Android) so calls feel like real calls.
Every call, captured
Recording, diarized transcript, auto-summary notes, analyzers, and follow-up tasks. The AI is the message-taker — not a voicemail box.
Agent AutoEvolve — agents that get better every week
Your agents get better the more you use them. Every time you edit a draft, answer a question, or correct a reply, that's the signal Loquent learns from — so the agent needs you less over time. And you stay in control: see "what your agent learned" in plain language, and undo it with one click.
Status: near-term roadmap. The design is locked; the build is the next wave (nothing shipped yet). Tell the AutoEvolve story as where Loquent is going — "agents that learn your business" — but write it as coming, not live, until it ships (§B).
Learns from your edits
The "gold signal": when you tweak a suggested reply, the agent captures the before/after and adapts. Your corrections become its instincts — no training, no prompts to write.
Asks when it doesn't know
"Do you take weekend appointments?" Your answer is remembered for next time. Active learning, not guessing.
You stay in control
A plain-language "what your agent learned" log with one-click undo. Optional approval mode for cautious or regulated businesses — human approval is the safety boundary.
Remembers what matters
Per-customer and per-business memory — preferences, history, the things a good employee just knows — kept tidy, not a growing blob.
Versioned & reversible
Each improvement is a version you can roll back. Nothing changes silently; every change has a reason and a source.
Gets more autonomous
Fewer escalations over time. The AI teammate you hire this month is sharper next month — without you lifting a finger.
07Channels — say "all of them"
The omnichannel sweep is the product's signature. Show these together, often, as a row of pills or an inbox mock.
Live today: calls, SMS, Instagram & Facebook DMs, web chat, email. WhatsApp is on the roadmap — don't feature it as available yet.
08Differentiation — the wedge
The market is crowded but fragmented into camps that each solve only part of the problem. Loquent's claim is the whole surface, for the owner who can't assemble it themselves.
The six angles to press
- A new operating model, not a feature — rivals sell an AI that answers; Loquent sells agents that run the work and learn, with you in the loop by push. The deepest, least-copyable moat (§ The model).
- Voice + social DMs in one product — voice-first rivals (Rosie, Goodcall, My AI Front Desk) almost all skip Instagram/Facebook DMs. Almost nobody does conversational voice and native DMs.
- GoHighLevel's breadth, without the agency. The only tool covering the full stack is built for marketers. Loquent is built for the plumber and the dentist.
- The CRM is built in, not "route it to your CRM." One contact list everything writes to.
- An assistant for the owner, not just the customer. Nearly unclaimed.
- Honest, public pricing — no demos-to-see-a-number, no annual lock-in, no surprise 10DLC/"innovation" fees. The category's #1 complaint.
One-glance positioning map
| Type of tool | Gap it leaves |
|---|---|
| Voice-only AI receptionist Rosie, Goodcall, Dialzara | No texts/DMs, thin CRM |
| Omnichannel messaging Podium, Birdeye | Voice is text-first; sales-gated, pricey |
| Dev voice infra Vapi, Retell, Bland | Needs engineers |
| Agency suite GoHighLevel | Built for marketers, not owners |
| Loquent | Covers all of it, for non-tech owners |
09Competitor reference
For comparison/alternative pages (§17) and for sales objection-handling. Pricing is current as of June 2026; sales-gated figures are third-party estimates — flag as such, never present a competitor's number as definitive.
| Competitor | What it is | Pricing | Channels | Their gap vs. Loquent |
|---|---|---|---|---|
| My AI Front Desk closest direct | Voice + SMS + chat + CRM for non-tech owners | $99/mo | Voice, SMS, chat | No native IG/FB DMs; credit model confusing |
| Rosie | Turnkey AI answering | $49–$299 | Voice (+ texting add-on) | Voice-only, metered minutes, light CRM |
| Goodcall | "Agentic" voice, unlimited min | $79–$249 | Voice only | No text channels or DMs |
| Dialzara | Budget AI receptionist | $29–$349 | Voice (SMS/chat as separate add-ons) | Phone-only core; low minute caps |
| Podium closest on messaging | Omnichannel SMB messaging + "AI Employee" | ~$399–$800 · sales-gated | Text, web, IG/FB | Voice is text-first AI; opaque pricing, annual lock-in |
| Smith.ai | AI + human hybrid answering | ~$97.50+ · per-call | Voice, chat, SMS | Expensive at volume; pricing sales-gated |
| Ruby | All-human virtual receptionists | $250–$1,725 | Voice, chat | Costly; no AI core |
| Slang.ai | Restaurant voice concierge | $399–$599/loc | Voice only | Restaurants-only; not a fit elsewhere |
| OpenPhone / Quo | AI business phone | $15–$35/user | Voice, SMS | No social DMs, light CRM |
| RingCentral / Dialpad / Nextiva | VoIP suites + AI add-ons | $15–$35/user + AI | Voice, SMS, more | AI is paid add-ons; complex for SMB |
Sources: vendor pricing pages + cross-checked aggregators (see §A). Air AI is defunct (FTC-sanctioned, March 2026) — do not list as a competitor.
10Pricing — confirmed
Full public pricing page. Plans are credit-based: each plan includes a pot of credits that usage (calls, messages, AI work) draws down; you can buy more credits any time. Everyone starts with a 14-day free trial (credits included) — run out, or finish the 14 days, and you upgrade to keep going.
| Plan | Price | For | What you get |
|---|---|---|---|
| Free trial | $0 · 14 days | Trying Loquent | Full product with a starter pot of credits. Beyond the credits / after 14 days → upgrade. |
| Starter | $149/mo | Solo owner / small shop | Your AI front desk across voice + every text channel; included monthly credits. |
| Pro most popular | $999/mo | Teams — AI staff for every member | The full agent workforce: autonomous workflows, knowledge base, full call analysis, a much larger credit pot. |
| Enterprise | Let's talk | Multi-location / custom | Custom credits, custom analyzers, everything unlimited. |
Credits are consumed by usage (voice, SMS, AI, recordings) and top-uppable any time. The big Starter→Pro jump is deliberate: Starter is one person's front desk; Pro is AI staff for a whole team.
How to talk about credits (don't make them scary)
- Frame as "included usage," not a meter to fear: "your plan includes plenty for a typical month."
- "Need more? Add credits any time — no plan change required."
- Show roughly what credits buy (≈ X calls / ≈ Y texts) so it's concrete.
- Trial line: "Try everything free for 14 days." (Confirm whether a card is required.)
Pricing-page must-haves
- Three plans + "Let's talk" Enterprise; "Most popular" on Pro.
- Start your 14-day free trial on every plan → app.loquent.io/signup.
- A clear, comparable feature matrix (channels, AI, CRM, automation, credits).
- Plain-language credits explainer + "buy more any time."
- Honesty strip: no setup fees · no contracts · cancel anytime.
- FAQ: what a credit is, top-ups, porting a number, 10DLC.
11Brand voice
How Loquent talks
- Warm & plain. Talk like a capable friend who runs a business too. No jargon, no hype.
- Use the staff analogy. Frame the AI as a teammate/secretary that runs the routine, briefs you, asks when unsure, and learns — never "agents" or "operators." That's the concept; customers hear plain language.
- Outcome-first. "Win the job," "never miss a customer" — not "leverage agentic AI."
- Calm confidence. The design carries the energy; the words stay sentence case and mostly exclamation-free (Aurora rule).
- Augment, don't threaten. "Sounds like you, knows when to get you." Never "replace your staff."
- Concrete over clever. A real number or a real scenario beats a slogan.
Headline options for the hero (pick / test)
Alt A — "Your AI front desk that answers everything."
Alt B — "The calls and texts you're missing are costing you customers. Loquent answers them."
Alt C — "Answer every customer, even when you can't."
Alt D (warm/Aurora) — "A front desk that never sleeps, and always sounds like you."
Alt E (vision) — "Stop running your CRM. Let your AI run it for you."
Alt F (vision) — "AI that handles your customers — and asks you before doing anything you'd want a say in."
Alt G (analogy) — "Like hiring a front-desk team that never sleeps — and learns your business."
12Objections & how the site answers them
These are the real reasons owners hesitate (with data). Address each somewhere on the site — ideally a "Sounds too good? Here's the honest version" section + FAQ.
"It'll sound robotic."
Strongest practical fear. Answer with an audio sample and a live demo number — prove it by ear, don't claim it. (79% of callers can't reliably tell modern AI from a human.)
"Customers won't trust a bot."
The biggest emotional objection (79% would prefer a human; trust drops if AI is the only option). Answer with seamless human handoff framed as a feature: AI handles routine, gets you for the rest.
"Setup's too hard, I'm not technical."
Answer with a visible "live in 5–10 minutes, no code" promise and a 3-step "how it works." This is table stakes now — show it, don't bury it.
"Is it worth the cost?"
Answer with the ROI calculator + cost-vs-receptionist comparison (~91-day payback, $3.50 back per $1 in the category). Make the math their math.
13Proof & trust elements
Live demo line ★ confirmed
A real number visitors can call or text. The AI demos Loquent, asks about their business, and walks them into onboarding — the category's highest-converting asset. Hero + a "have the AI reach out" widget. Number TBD (§B).
Real proof: a real plastic-surgery clinic
A real clinic on Loquent: 25,000+ calls and 90,000+ messages handled, 14,800+ contacts, a 23-person team. Use as the anchor case + counter. Needs their written quote + sign-off to publish (§B).
On-page audio samples
Short clips of the AI handling a call. Proves "sounds human" by ear — pairs with the demo line.
Volume counter
"25,000+ calls answered · 90,000+ messages handled" (real customer). A platform-wide total can also be pulled. Round for display; don't fabricate.
Honesty strip near CTAs
No SOC2 / HIPAA yet (both on the roadmap) — so don't show compliance badges. Use truthful reassurance: "no contract · cancel anytime · live in minutes."
Integration/logo strip
"Works with your number," Twilio/Meta etc. where accurate.
14Sitemap
Core pages
- / — Homepage
- /the-new-way — the operator + agent paradigm page (vision / "how it's different"). High-priority — the moat story.
- /features — overview + child pages: /features/voice-agents, /live-call-takeover ✦, /text-messaging, /social-dms, /unified-inbox, /crm, /lead-forms, /ai-assistant, /self-improving-agents ✦, /automations
- /pricing — full tiers + FAQ
- /how-it-works — 3-step + demo
- /demo — live call demo / book a walkthrough
- /about — story, mission, team
- /contact
SEO & growth pages
- /industries/[vertical] — home-services, dental, salons, legal, real-estate, … (programmatic)
- /vs/[competitor] — alternative/comparison pages (rosie, goodcall, podium, smith-ai, …)
- /ai-receptionist, /ai-answering-service — head-term landing pages
- /blog — problem-aware content (missed-call cost, speed-to-lead)
- /tools/missed-call-calculator — the ROI calc as its own linkable asset
- Legal: /privacy, /terms, /dpa, /sms-terms (10DLC)
- App links (external): Start free trial / Login → app.loquent.io/signup & app.loquent.io/login
15Homepage — section by section
Draft copy included. Order is deliberate: hook → pain → proof it works → how → breadth → who → price → close.
Hero
CTAs: Start your 14-day free trial + Call or text our AI demo →. Trust line: "14-day free trial · live in minutes · sounds like your business." Visual: warm hero with a live inbox/call mock; the assistant orb.
The problem (cost of missing)
The four KPI stats from §2 + the missed-call calculator. Headline: "Every missed call is a customer calling someone else."
Social proof strip
Anchor case: a real plastic-surgery clinic — 25,000+ calls · 90,000+ messages handled (real prod numbers). Outcome quote + live counter. Needs their sign-off to name them publicly (§B). Place high; trust gates everything below.
How it works — 3 steps
1) Connect your number & channels · 2) Tell it about your business (minutes, from your website) · 3) It answers everywhere. Reinforce "no code, no IT."
The six pillars
The §3 cards: answers the phone · texts back · remembers customers · one inbox · captures leads · briefs you. Each links to its feature page.
The new way to run your business ✦
The §model story, told warmly — the "why this is different" centerpiece → /the-new-way. Show the loop: acts → asks (push) → you answer → learns.
Channels sweep
The §7 channel row + "90% prefer texting" line. This is the all-in-one money shot.
Flagship: live call control + agents that learn ✦
Two §flagship deep-dives, side by side: watch / whisper / take over a live AI call (Call Enhancements) and agents that get better from your edits (AutoEvolve). Each links to its feature page.
Why Loquent (vs. voice-only)
The §8 positioning table, simplified: "Most AI receptionists only answer the phone. Loquent runs the whole conversation — and remembers it."
Built for your business
Vertical cards (home services · health & wellness · professional services) linking to industry pages.
Honesty / objection section
"Sounds too good? Here's the honest version" — robotic fear (audio sample), trust (human handoff), setup (5 min). Disarms before pricing.
Pricing teaser
Three tiers at a glance + "no contracts, cancel anytime" → /pricing.
Final CTA
Radial coral glow backdrop; single dominant Start free trial.
Footer
Full nav, app-store badges, legal, SMS/10DLC compliance link.
16Other page specs (briefly)
Feature pages
One per pillar. Pattern: outcome headline → 60-sec explainer → 3–4 sub-capabilities → a "see it" visual → relevant proof → CTA. Cross-link to the unified-inbox page (the hub).
Industry pages (SEO core)
Template + data: vertical-specific headline, that vertical's miss-rate/cost stat, 3 scenarios ("you're under a sink…"), tailored testimonial, same CTA. Targets "AI receptionist for [vertical]" — low difficulty, high intent.
Comparison / "vs" pages (high conversion)
"[Competitor] alternative." Fair, factual table from §9; lead with Loquent's omnichannel + CRM edge. Honest about where the competitor is strong (builds trust + avoids legal risk).
Pricing page
Per §10. Toggle, matrix, "most popular," honesty strip, FAQ. This page closes self-serve buyers.
How-it-works / Demo
The 3-step, the live demo number, an audio sample, optional "book a walkthrough" for the hesitant.
About
Short, warm founder story: built for owners drowning in calls and texts. Mission, not corporate boilerplate.
17SEO strategy
Keyword groups (by intent)
- Problem-aware (blog, low difficulty): "never miss a call again," "how much is a missed call costing me," "answer phone after hours."
- Solution-aware (landing pages, hard head terms): "AI receptionist," "virtual receptionist for small business," "AI answering service," "24/7 AI receptionist."
- Vertical long-tails (programmatic, the win): "AI receptionist for dentists / plumbers / HVAC / salons / law firms / real estate."
- Comparison (bottom funnel): "best AI receptionist," "[competitor] alternative," "AI vs human receptionist," "AI receptionist cost."
- Branded: own "Loquent …" now.
Where to win
Head term "AI receptionist" is a long, hard authority play (entrenched affiliates). Win first on vertical long-tails + comparison/alternative pages — lower difficulty, high intent, and they showcase the omnichannel + texting edge the voice-only incumbents can't match.
Technical SEO
- SSG (Astro) → fast, crawlable; per-page meta + OG; clean canonical/sitemap.
- Schema: Organization, Product, FAQ, BreadcrumbList; SoftwareApplication on pricing.
- Core Web Vitals budget; image optimization; one H1/page.
Validate real volumes/difficulty in Ahrefs/Semrush before committing — open-web volumes weren't retrievable (§A caveat).
18Conversion kit (checklist)
- One dominant CTA everywhere: Start free trial (coral primary button)
- Secondary: Call or text our AI demo — a real number that demos Loquent, learns their business, and walks them into onboarding (confirmed asset; number TBD)
- Missed-call ROI calculator (homepage + standalone tool page)
- Audio samples of the AI on a call
- Sticky CTA on scroll; CTA after every major section
- Real outcome testimonials + volume counter (§B)
- "No card · live in minutes · cancel anytime" reassurance under CTAs
- Trust badges near the buy moment (verify claims, §B)
- Exit/intent or footer "book a walkthrough" for the demo-led minority
- Fast load + mobile-first (owners browse on phones)
19Aurora — the design system
The website must look like the product. Aurora is warm, light-first, calm, editorial — one coral accent, serif display, soft shadows. This very document uses these tokens. The product files are the source of truth (tailwind.css, docs/design-system.html, loquent-design skill).
Color — warm paper & one coral
Entity hues (one per noun; tinted tile behind an icon, never decoration): call · #2563b8 contact · #1f8aa0 task · #f4724f agent · #258a4a plan · #7a4ab0 system · #b1322b
Typography — serif display, sans UI
Good morning, Maria
A serif section title (Newsreader ~22/400)
Body is system sans — calm, legible, the workhorse for nav, labels, buttons, and paragraphs like this one.
+1 415 555 0123 · mono only for phones, IDs, code
- Newsreader serif — display only: hero/greeting (light weight), section & card titles, big KPI numbers, the wordmark. Italic names/emphasis in coral.
- System sans — everything else (nav, body, labels, buttons, badges, timestamps). On a public site, Inter is a fine web stand-in for the app's SF stack.
- JetBrains Mono — phone numbers, IDs, eyebrow labels, code/tool cards.
Shape, shadow, motion
Radii
- inputs 12px
- cards 18px
- dialogs/panels 28px
- buttons/chips/avatars pill
Shadows (soft first)
- resting shadow-sm
- hover shadow-lift + -translate-y-[3px]
- dialogs shadow-floating
- orb/CTA shadow-glow
Separate by shadow, then hairline border — never heavy borders.
Motion
- spring ease cubic-bezier(.34,1.56,.64,1)
- cards lift on hover
- buttons active:scale-.96
- coral focus ring 3px
- respect prefers-reduced-motion
Liquid Glass (Warm Frost) — chrome only
20Component recipes (live)
Rendered with the real tokens — match these on the site.
Primary button = coral gradient, pill, white-ish ink, honey shadow, active:scale-.96. Cards = white paper, 18px radius, soft shadow, hairline border, hover-lift. Icon tiles = entity-tinted, 11px radius.
21Tech & build notes
Stack & setup
- Astro (SSG) + Tailwind v4; mirror Aurora tokens in @theme / global.css.
- Fonts: Newsreader + JetBrains Mono via Google Fonts; Inter (or system) for body. Preconnect + display=swap.
- Light-first; optional dark via [data-theme="dark"] (tokens already defined — low priority for v1).
- Minimal JS — Astro islands only for the ROI calculator, demo widget, nav.
Integration & correctness
- Auth/app is separate — "Start free trial" → app.loquent.io/signup, "Login" → app.loquent.io/login. The marketing site doesn't host the app.
- Brand assets = placeholders. Final logo/wordmark, OG image, favicon, and app-store badges aren't ready — the build agent must use clearly-marked placeholder assets (with a visible TODO: replace) that we swap in later.
- Lead/contact forms → confirm POST endpoint (Loquent intake form? CRM API? a form service?). See §B.
- Analytics + consent banner (the glass chrome candidate).
- Per-page meta/OG, sitemap, robots, schema (§17).
- Accessibility: 3px coral focus rings (never suppressed), 16px+ mobile inputs, reduced-motion, alt text, keyboard nav, AA contrast (coral-2 #ab3a22 for accent text).
- Mobile-first throughout — this audience is on phones.
AStat bank (with sources)
Curated, ready to drop into copy. Re-verify headline numbers before publishing; some sit on vendor blogs.
| Stat | Use it for | Source |
|---|---|---|
| Loquent proof: 25,000+ calls & 90,000+ messages handled for one clinic (a real plastic-surgery clinic, 23-person team, a multi-year customer) | Anchor case / volume counter | Loquent prod |
| 62.2% of SMB calls go unanswered | Hero / problem | getaira.io |
| ~$126K/yr lost to missed calls (avg) | ROI / problem | getaira.io |
| 85% who reach voicemail never call back; 80% leave none; 62% call a competitor | Problem narrative | getaira.io |
| 37% of 1-star reviews cite a missed/unreturned call | Reputation angle | getaira.io |
| Respond in 5 min → 100× connect, 21× qualify; 78% buy from first responder | Speed-to-lead | getaira.io / Verse.ai |
| Only 25% of firms respond within 5 min; >50% of leads never contacted | Speed-to-lead | LeadAngel |
| 90% of customers prefer texting; 71% want to text a business back | Omnichannel | SimpleTexting / PRNewswire |
| 90% expect consistent omnichannel; only 29% of businesses deliver | Differentiation | Plivo / WiserReview |
| ~1 in 3 calls is after-hours; abandonment >65% by 8 PM | 24/7 angle | Numa / AInora |
| Receptionist $45–50K/yr loaded; 24/7 service $800–2,000+/mo; AI from $29/mo | Cost comparison | Upfirst / NextPhone |
| Top AI receptionists resolve 90–95% of calls unaided; 79% can't tell AI from human | Objection: robotic | NextPhone / AInora |
| 27% more booked appointments; ~91-day payback; $3.50 back per $1 | ROI / objection: cost | AInora / MyAIFrontDesk |
| 79% would prefer a human; 57% trust drops if AI-only; 68% prefer AI for simple tasks | Objection: trust → handoff | Imagicle / AnswerConnect |
| SMB AI adoption ~40% → 55–68% in a year; Gartner: 60% of small service businesses on AI phone by 2028 | Tailwind / urgency | SBA / CapsuleCRM / Gartner |
| AI voice-agent market ~30–35% CAGR | Category momentum | Grand View / Market.us |
Full URLs live in the research notes backing this brief. SEO volumes/difficulty were not retrievable on the open web — validate in a keyword tool.
BOpen questions — decide before launch
Locked — decided 2026-06-14
- Voice/framing: real-life staff/secretary analogy on the surface; "operator/agent" stays the concept (in-product), not marketing copy.
- GTM & CTA: self-serve; primary CTA "Start your 14-day free trial."
- Pricing: 14-day free trial (credits included) → upgrade · Starter $149/mo · Pro $999/mo · Enterprise "Let's talk." Credit-based; buy more any time.
- Signup: app.loquent.io/signup · login app.loquent.io/login.
- Compliance: no SOC2/HIPAA yet (roadmap) — no compliance badges; sell on outcomes.
- WhatsApp: roadmap — not a live channel; don't feature as available.
- MCP / "any platform": roadmap/vision (comms → social media + marketing + more). Tease the direction; not present-tense.
- Calls: Phases 1–3 live; transfers/queues landing next; watch/whisper/take-over + native ringing = "coming."
- AutoEvolve: locked design, not yet built → write as "coming," not live.
- Demo line: confirmed — a real number to call or text that demos + onboards.
- Anchor case: a real plastic-surgery clinic (real prod usage).
- Brand assets: build agent uses clearly-marked placeholders, swapped later.
- Design: Aurora, warm/light.
Still open — confirm before launch
- Demo phone number — the exact callable/textable line to publish.
- Anchor-customer sign-off — written outcome quote + permission to use the name/numbers publicly.
- Anchor-customer details — confirm the name, exact figures, and tenure to publish, with sign-off.
- Trial gate — is a card required to start the 14-day trial, or not?
- Feature timing — confirm whether live-supervision (calls P5/6) and AutoEvolve really ship "in days" (tracker says roadmap). Your call sets present-tense vs. "coming."
- Lead-form endpoint — where marketing-site forms POST.
- Site domain & host — marketing root (loquent.io vs .com) + hosting (Cloudflare Pages?).
- Post-launch A/B — hero headline options (§11) + price points.
Loquent website build brief · v3 (public edition — anchor customer anonymized) · 2026-06-14 · styled in Aurora · all stats sourced (§A), re-verify before publishing